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VOSS Eyewear Wins Prestigious U.S. IDA Design Award

2024-03-22

It has recently been reported that the VOSS eyewear brand has been honored with the U.S. International Design Award (IDA). IDA is one of the most prestigious international design awards in the United States and is highly respected within the industry as one of the top global design accolades.

IDA is founded by the Farmani Group, which has organized multiple international awards. Its judging panel consists of professionals from the design and art industries around the world, as well as magazine editors.

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IDA was established in 2007 and has gained global recognition. Its purpose is to praise, celebrate, and promote visionary designers, as well as to discover emerging talent in architecture, interior design, product design, graphic design, and fashion design.

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It has been reported that the design award was given to the thin plate loop buckle design in the COZY series of the VOSS brand. This design features an exclusive screwless patented structure (ZL202221373864.4) and embodies a Nordic minimalist style infused with traditional Chinese culture. It interprets the traditional Chinese mortise and tenon structure by using modern craftsmanship. By inheriting Eastern culture and refining and applying the traditional “round in round : mortise and tenon” structure, the design has produced minimalist works with profound cultural connotations.

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Originating from the town of Voss in Norway, Voss is situated in the southwest of Norway, between the Sognefjord and Hardangerfjord. The town is nestled by the lake, boasting picturesque scenery. Artists and master craftsmen solemnly pledge to create a new Nordic design style eyewear brand in the name of VOSS, blending functional comfortability with minimalist elegance aesthetics, reviving the golden age of Nordic design.

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VOSS adheres to the brand belief of THE BOUNDLESS WORLD A GLANCE OF PURE.

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VOSS is guided by the concept of patented design without screws, welding points, or rivets. The patented design utilizes extremely lightweight, hypoallergenic, and super elastic bio-steel/bio-titanium as raw materials, coupled with avant-garde, innovative, and minimalist features, and creates a successful model of frames without screws, welding points, or rivets.

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VOSS | COZY ultra-lightweight series won the 2023 German Design Award.

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VOSS COZYThe ultra-lightweight series stood out from tens of thousands of competing products, winning the 2023 German Design Award.

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VOSS, the Nordic eyewear brand, has been awarded the Red Dot Award.| Its minimalist thin steel series has earned the prestigious German Red Dot Award, which has often been dubbed as the “Oscar” of the design world.

The COZY series from VOSS designer eyewear brand stood out among tens of thousands of competing products to clinch the Red Dot Award: Product Design 2021, renowned as the “Oscar of the Design Industry”.

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At the same time, VOSS focuses on reflecting its story in each pair of glasses, showcasing the unique aesthetics of Nordic design. It has attracted designers, fashion enthusiasts, and business elites to wear them, making VOSS one of the best-selling Nordic designer eyewear brands.

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Brand Positioning:

Embracing the unique minimalist aesthetic design of the Nordic region, our eyewear styles, whether simple or fashionable, are characterized by their gender-neutrality and softness, lightweight and comfort, as well as their avant-garde and sensual appeal. Our brand is dedicated to providing highly comfortable personalized eyewear for high-end business professionals, artists, social elites, and others who seek high-quality products.

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VOSS, the Nordic designer eyewear brand, upholds the pure original intention of THE BOUNDLESS WORLD A GLANCE OF PURE as its brand belief. Committed to the lightweight Nordic minimalist design concept, it integrates functional comfortability with minimalist elegance aesthetics, aiming to design purer personalized eyewear for wearers.

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VOSS offers unparalleled comfort and high-end quality, coupled with its ultimate lightweight design, allowing wearers to express themselves while enjoying an exceptional visual experience. The stylish lens shape perfectly outlines the wearer's face, while also experiencing the unmatched comfort and ultimate lightweight characteristic of Nordic VOSS.